Designer Interview: Claudette Goes Bold With Colors.

Claudette Bras came into my life a few months ago, and I’ve been a super fan ever since. I first ran into them when I was looking for independent bra makers for full-busted women, and ended up featuring their Sophia bra on The Lingerie Addict. After that, I was offered several bras to try and review.

Image via Claudette

Between the time I last wrote about them and now, the amount of press about Claudette has skyrocketed. They’ve been covered by all the trade journals, and have been picked up by boutiques such as Faire Frou Frou. I got my bras a few weeks ago, and absolutely fell in love with them. I’ll be doing a full review of both the Mesh Dessous and Cool Cotton bras later this week, but I thought we’d start with an interview with the company itself.

1. What was the inspiration for the Mesh Dessous collection?

Image via Claudette

We wanted something that was light and pretty. It’s often difficult to find a bra up to a G cup that offers support but still feels light. Claudette™ is about offering fashion at attainable pricing, we want our customers to be able to splurge without the guilty.

It was important to us to offer a compelling range of colours, and we worked diligently to get them right. Trimming the mesh with black on all colour gives us continuity throughout and an unexpected, edgier look.

The bra offers full-coverage, the sheer mesh makes it very sexy. We were aiming for a contemporary retro feel with this collection. We want it to be perfect under whatever you’re wearing, but also want you to feel it’s too good to hide.

2. What are the challenges when you design for larger cup sizes? Why is it important to you to make such a wide range of cup sizes?

Image via Faire Frou Frou

Support and comfort are the main challenges, and we added to this by aiming to offer something less traditional than usually seen with large cup product. We always start with the larger sizes. Our first fits will often be an E-cup or larger and we always fit our largest size, which at the moment is 38G.

We are aware that the majority of women in the U.S. are not wearing the correct bra size, and that they don’t want to feel they need a D or larger cup. So our aim is to provide something that fits well and offers the support we need in larger sizes whilst still looking great.

It is much easier to find a B- or C-cup, and most customers of that size can walk out of any store in the U.S. with something pretty that fits. We wanted to offer that same kind of choice to women of all sizes, whether they be an A-cup or a G-cup.

We spend a lot of time fitting and making sure our garments are all trialed before we sign them off for production. On our first two collections we felt it was important to have several women wearer trial a variety of sizes and get their very honest feedback. Knowing that women have very different shapes we worked on a full coverage bra for girls with fuller, rounder busts, and a lower neckline bra for girls that might not be as full.

Both work across all our sizes, but as with everything, personal choice comes into it, and some women prefer one shape over another. We can’t be everything to every woman, but we want to offer as much as we can.

3. Your cool cotton collection is based around mauve as a neutral rather than a nude color. What made you take that slightly unconventional route?

Image via Claudette

The mauve quickly became our signature colour, and will always run for us as a continuity colour. It is more modern than many traditional core colours. The mauve works great on all skin tones so is a real alternative to grey or nude as a neutral. It also happens to be Robin’s (Claudette’s president) favourite colour.

Image via Faire Frou Frou

4. What’s next for Claudette? What sorts of things can we expect to see next season?

Image via Claudette

Our Dessous collection will be available in five great neon colours as well as animal print. We have added a pretty eyelash lace range, which sits with a high shine collection in delicate shades. We have an amazing ‘American Tan,’ which is based on hosiery and looks fab on everyone.

For Fall 2012 we are working our neons with black lace. We are also working on fits up to a K cup and looking at adding 28 and 40 backs—our customers are leading the way for us on sizing and we have already been asked for a wider offering in the UK. We have just sourced a fabulous satin and we are working on that as well.

Claudette will always be about offering fashion styles that look great and fit well. We will always be playful with colour—so don’t expect our neutrals to be traditionally neutral.

What do you think of the new Mesh Dessous Collection? Have you tried Claudette yourself? 

7 Comments

  1. I LOVE the Claudette Dessous bra. I have bought it in every color they have at the moment and can’t wait to get my hands on the new neon colors you showed above! I have also bought the cotton bra in every color! it’s amazing.
    I’m small in the back (30) and have a DD cup so to find something so pretty and light is great. the bras offer support and a nice shape. I love Claudette!!

    • Vicky,
      Thanks for commenting! I am at the point where I am ready to start collecting Dessous colors. That blue color that is coming out later is on my list to snap up. It’s wonderful to see all the love for this amazing brand.

  2. love love love!!!
    I’m a 36FF and have never had a bra that fits me and is so delicate. I’ve never had a bra without a huge padded cup – which I don’t need!
    I want more Claudette!

    • Marcia,
      I hate the huge padded bras, although I love some padding. I love Claudette because they’re exactly like the bras I saw marketed under a DD my whole life, but for me!

      If you like bras with less padded cups, you should check out Ewa Michalak bras as well. Her padded plunge bras are thinly padded and have changed my life.

      Thanks for commenting!

  3. I just found your blog and I am truly excited by your designs. I’ll be watching for your ling next year and hopefully some 28 back bras in larger cupsizes. They are absolutely gorgeous!

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