Pink Clove launched last weekend and I’ve already seen some of their striking images being pinned and shared all over the internet. This is a brand with a strong sense of style, so it’s no surprise that they’ve already developed a fan base. I was lucky enough to catch up with them this week by email to ask them about their new line, their launch and their plans for the future.
For those of you who haven’t run across Pink Clove yet, here are the basics: UK based Pink Clove makes super trendy and affordable plus size clothes for UK sizes 16 – 32 (which means they start at about a US 12). Their prices are comparable to ASOS and similar retailers. They ship worldwide and so far are featuring mostly jersey pieces. Want to know more? Let’s let Pink Clove explain:
Holly: How would you describe the Pink Clove style? Why do you think this aesthetic is perfect for plus size women?
PC: The Pink Clove style is catwalk inspired and fashion forward, focused on translating each season’s key trends into clothing for plus size women. We see no reason for plus size women missing out on stylish clothes like the ones they see on the catwalk, simply because of their size. The Pink Clove aesthetic is about celebrating who you are and feeling great about it.
Holly: Why is incorporating colors, prints and patterns important when designing a plus size clothing line?
PC: This is important because we want to make the clothes vibrant, interesting and fun. In the design process we spend a lot of time sourcing new and exciting prints inspired by the key prints from the latest runway collections. We have a lot of tartan and graphic prints at the moment, as they have been a hit on the catwalk. Of course, we still have our basics such as the pencil skirts and wrap dresses, but we ensure that there is always a twist to each one which makes them modern and current all of these shapes work really well in neutral and bold bright colours. For some pieces, the dresses in particular, we use optical illusion patterns which are figure-flattering and empowering curvy and womanly figures.
Holly: What makes Pink Clove different from other plus size clothing companies?
PC: Pink Clove is different from other plus size clothing companies as we successfully make clothes for plus size women who want to wear and more importantly, look good in. We find a way to recreate the current trends seen on the catwalk and street looks into clothes a plus size woman can wear and look just as good in. In fact, we have received fantastic feedback from the public about the great cut of the clothes and quality of the fabric, offered at very reasonable prices. They appreciate that are clothes are fun rather than frumpy.
Holly: What is the hardest part about starting a new clothing company? What has been the most fun part so far?
PC: The hardest part has been no doubt the pressure to successfully create a flattering and affordable fashionable clothing range that plus size women actually want to wear.
It certainly is daunting and difficult starting a new clothing company but it is also very exciting. The most fun part has probably been gathering inspiration from so many trends and putting our own spin on these. The positive reaction from the public has been amazing, so it is very rewarding to see our hard work pay off!
Holly: What’s next for Pink Clove? What sorts of pieces can we expect to see in the future?
PC: It’s onwards and upwards for Pink Clove now, we are constantly developing new lines for our website. Ideally we will introduce woven and denim materials into future collections which would feature some more tailored pieces, as well as the jersey material clothing already seen in our current collection.
Which Pink Clove pieces are your favorite? What do you think of this new company?