Full Bust Bra Review: The Debenham’s Gorgeous D – J Bra Line

Image via Debenhams

Image via Debenhams

Take a minute to imagine walking into your local department store and grabbing a store brand bra in your size. If you live in the US and are full busted, this experience will sound incredibly strange. Thanks to stores like Debenhams, it’s been a reality for years in the UK.

I’ve heard lots about Debenhams lingerie from UK bloggers and friends, but for a long time their website didn’t have international shipping. Now they do (yay!) and I was one of the lucky bloggers who was offered a sample. Debenhams carries lots of Eveden brands, but I specifically wanted to try one of their house brand bras. The Gorgeous line has carried bras in larger cup sizes for years and I wanted to see how they stacked up against the speciality lingerie companies. Since I had no idea how they sized, I asked around. Some people reported bands running larger and some people reported cups running larger, but it wasn’t consist enough for me to figure out sizing. I ended up going with my standard 34HH as my best guess.

I’ll admit that I was pretty prepared to be underwhelmed – after all, affordable US department store brands aren’t known for their quality or durability. I buy stuff from Target along with everyone else, but I never expect it to last more than a few months. To my surprise, the bra I got has nice silky soft material and seems very well made – clearly not all department stores have adopted the idea that everyone throws out a piece of clothing after four to six wears!

So how does it look? Here is the Gorgeous Embroidered Mesh Full Cup Bra in 34HH:

Debenham's Gorgeous Bra in 34HH

I’m so glad I stuck with my regular size, since this is perfect. It gives me a beautiful rounded shape and looks great under dresses and t-shirts. I’ve worn it several times now and washed it once without any issues. Miss Underpinnings points out her in review of the Gorgeous line that the uplift and feel is similar to a Cleo bra, which I agree with. If you like Cleo, you’ll like the Gorgeous bras. The big differences come when you look at price: while a Cleo bra costs $50 this bra only costs $36.

Image via Debenhams

Image via Debenhams

This bra is a great basic, which means a lot coming from someone who doesn’t buy a ton of basic bras. I’m like a magpie when comes to my lingerie. Now that I know that the line is so well made, I’d definitely be tempted to try some of their patterned options that are more me, like this rose patterned/polka dot set.

I’m really impressed with this line, especially considering the price point. This would be a great place to pick up bras if you’re changing sizes from weight loss or pregnancy related stuff, as well as a great place for college students to pick up lingerie that fits on a budget. It would also be an easy place to start if you were helping someone get resized – the price point makes it easy for someone who is new to thinking of themselves as full busted. I’m glad that Debenhams is trying to get the word out about it – it will really open up options for lots of women, especially those on a budget.

What do you think of the Gorgeous line?




  • Reply Space Librarian October 21, 2013 at 4:17 AM

    I have this bra in a 32H, it’s a couple of years old now, I wanted to replace it with a 30HH or 30J but Debenhams seem to have stopped doing larger cup sizes in the smaller bands. Please, please reintroduce these Debenhams.

    However my friend who wears a 30F had great success in Debenhams lately, she found the bras to be really similar to Cleo but half the price.

    • Reply hollyj October 21, 2013 at 11:21 AM

      That’s a shame about the small band/large cup sizes! I agree that they’re a great alternative to Cleo at a lower price – which is a nice option to have! I hope you can find a good replacement for your beloved bra!

  • Reply Sia October 21, 2013 at 4:23 AM

    Love the Gorgeous line by Debenhams. I have a few of their bras. The blue is such a beautiful colour and I love the colourful one.

    • Reply hollyj October 21, 2013 at 11:22 AM

      The blue is really pretty! I use navy as a basic instead of black in my wardrobe, so it fits in with the sort of stuff I already own. I can also pair it with lots of red lingerie to jazz it up a bit, which will be nice.

  • Reply Karen October 21, 2013 at 8:30 AM

    Very pretty! I would really like to try that navy one.

    • Reply hollyj October 21, 2013 at 11:23 AM

      It’s so comfortable! It’s definitely worth a try. I suspect due to international shipping it might be better to try several sets at once, but their shipping is also cheaper than Bravissimo’s so it might not matter to everyone.

  • Reply Darlene October 21, 2013 at 9:36 AM

    I love how it looks on you. And it seems very front and centered. Am I right? Not east-westy?

    • Reply hollyj October 21, 2013 at 11:23 AM

      Yes, extremely front and centered! No east-west look at all, which is great.

  • Reply GG2U October 21, 2014 at 8:09 PM

    I took a chance and recently ordered my first bras from Debenhams. They arrived 8 days later. Wow! They are comfortable and figure-flattering, as well as pretty to look at. I wear a 38E (DDD), which is hard to find in the U.S.; and expensive, uncomfortable, generally unflattering, and not long-lasting when I find it. I shop sales when possible, and the most expensive Gorgeous bra of the four I bought was 16.80 GBP, so approx $27. Apparently, they discount models frequently enough that many regular customers always wait for the sale. I’ll never buy another U.S. bra.

    • Reply Holly Jackson November 2, 2014 at 8:53 PM

      Okay, you’re officially convinced me to go back to Debenham’s and shop! I haven’t checked in there lately and I really should – I still wear this bra and like it a lot. Thanks for the reminder and I’m glad that you found some goodies!

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